myTop
Start-Up Manufacturer of a powered convertible top for Jeeps, we drove all of myTop’s digital marketing and communication and then some.
LISTENING & ANALYSIS
Conducted Social Listening to analyze the online conversations and Identify audiences & influencers.
Analyzed content performance on ongoing basis to inform new content creation
SOCIAL ACCOUNT MANAGEMENT
Created and Managed social publishing calendar. Created digital assets for posts and published all social posts
Monitored impact of social channel updates.
STRATEGY DEVELOPMENT
Created Strategic recommendations on social brand voice, audience segmentation, content mix, channel mix, posting frequency, hashtag usage, and influencers.
WEBSITE DEVELOPMENT & PROJECT MANAGEMENT
Managed Shopify site development, adding new content and site features such as 3rd party dealer locator and pre-order applications.
PAID SOCIAL MEDIA
Created and ran targeted paid social media campaigns
BUSINESS PROCESS DEVELOPMENT
Developed internal processes to manage 3rd party network and technical support issues
E-NEWSLETTERS
Created and managed targetted e-newsletters including determining frequency, creating templates, copywriting, sending, and analyysing results.
DIGITAL SIGNAGE
Identified and deployed solution for digital signage in customer facing areas of business.
YouTube Videos
We have created prospective customer videos from “get ’em excited” videos just showing the top in action to feature focused videos to answer common questions as well as internal videos for training our worldwide dealer network.
e-Newsletters
E-Newsletter are a digital basic that put your message directly in people’s email making them more likely to be seen by your social followers. We launched monthly customer and dealer focussed newsletters which regularly exceeded 40% open rate and double digit click through rates. We also set up and managed automated branded messaging series for new newsletter signups and abandonded carts.
While digital has reduced the need for print materials there are still times when myTop still meets customers and dealers in the real-world and needed branded print materials that were consistent with their brand. We developed those materials as needed.
Web
Managed all development on Shopify based website
Social Posts
Based on myTop’s target audience, the organic social channel mix was:
50% Facebook / 50% Instagram